About Us

PROJECT W is dedicated to empowering and inspiring Jewish women of all backgrounds through a deeper connection to Israel. The ultimate goal is for participants of the program to gain a greater appreciation of our 4,000 year-old history with a desire to pass on more knowledge, understanding, passion and tradition from generation to generation.

PROJECT W provides a platform through a series of special events culminating into a trip to Israel to learn more about where we have come from and where we are today, with the focus on connecting New York Jewish women with their counterparts in Israel. This program offers a 360º view of some of the most innovative and accomplished women ranging from government, media, business, art, technology, medicine and literature.

Advisory Board

Hope Ziff
View Hope’s Story


Helene/Chaiki Feldman
Chairman, Board of Directors
American Friends of Sheba Medical Center

Archie Gottesman
Chief Branding Officer/Co-Owner, Edison Properties

Ellen Lewis
VP Corporate Communications, Sesame Street

Leora Mogilner, M.D.
Assistant Professor of Pedatrics, Mount Sinai Hospital

Nicole Schreiber-Agus
Director, Program for Jewish Genetic Health Albert Einstein College of Medicine


Ofri Eliyahu 
Media Advisor
Ministry of Defense

Ifat Kariv
Former Knesset Member, MK

Sharon Kidon 
TV Journalist

Shuli Mualem-Rafaeli
Knesset Member, MK

Ifat Zamir
Women’s Rights Advocate